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Beginner Guide for Google Analytics

 What is Google Analytics? Google Analytics is a free website tracking tool and platform that collects data on how users interact with your website. Once the data is collected, Google Analytics sorts the data into easy-to-read interactive reports, which is what we see on the platform.                                              History of Google Analytics  Initially, if people wanted to know their website traffic, you have to go through the server log which was hard to comprehend.  Companies compile log files and create reports based on the available data to make it easier. A company named Urchin made log file reports which were highly popular at the time. I n 2005, Google acquired Urchin, worked on it, and relaunched it as Google Analytics. Ever since  its launch, it became the most widely used web analytics software on the internet.  Why you shou...
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Google Search Console for Beginners

Google Search Console Google Search Console  helps you track the performance of your website easily. With Google Search Console, you can improve your website's weak areas. It provides information on how Google crawls, indexes, and serves websites. Every time your site has an error, the Google search console sends you an email informing you about the issue.                             Features of Search Console: Monitor indexing and crawling. Identify and fix errors. Overview of search performance. Request indexing of updated pages. Review internal and external links. Google Search Console improves search performance and improves traffic to your website. Get Started on Google Search Console Sign into your Google account. Go to Google Search Console. Click on " Add a Property". Choose "Website" from the drop-down menu and enter the URL. Click " Continue". Verify your website ownership (HTML file upload, domain name...
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On Page Optimization in SEO

What is On-Page SEO? On-page/on-site SEO optimizes your website for users as well as search engine bots. On-Page optimization is the process of optimizing your web pages to get a higher rank and more visibility in Search Engines. This includes improving your page content, title tags, and internal links thus improving search visibility. This is an ongoing process because slight changes in Google algorithms can lower your rankings and visibility. Search Engines like Google reward optimized pages with top rankings and low-quality web pages with no optimization with less visibility. Google's algorithm ranks your website on three main factors: on-page SEO, off-page SEO, and technical SEO: What are the basic on-page SEO factors? High-quality website content Keyword usage Site speed, technical features, and setup Use of external media like images and video Site structure and internal links Structured data and search appearance                   ...
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History and Evolution of SEO

  History and Evolution of SEO What Is SEO – Search Engine Optimization? SEO stands for search engine optimization, which means improving your website to increase its visibility in search engines like Google , Microsoft Bing, and Yahoo.  At present, SEO revolves around Google because of its high popularity. Importance of SEO SEO drives better business results and exposure for brands, businesses, and organizations. We can breakdown the benefits of SEO into the following: Organic search results:  The unpaid listings on a search engine results page (SERP) against user query. Quality of organic traffic:  How relevant the user and their search query are to the content that exists on your website. Quantity of organic traffic:  Users who reach your site by organic search results. Origin of SEO Though the first website by CERN went live in 1991, ranking high on search engines was a new concept until 1997.  Search engines acted as a data bank that gathers informatio...
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